A gamified fire safety simulation, 3D product app and AR light towers for ASKA

Summary

ASKA is an Indian group with over 40 years of experience in fire safety, rescue technology and emergency lighting. For its booth at the India HSE Summit, we built three hands-on experiences: a gamified fire safety simulation played with real ASKA extinguishers, a 3D product app on tablets, and an AR experience for ASKA’s light towers.

Together they turned the booth from a product display into a place where visitors took part.

The brief: show fire safety through experience, not just display

The India HSE Summit brings together health, safety and environment professionals, government officials, industry leaders and technology companies. ASKA wanted its booth to stand out at the event.

The goal was to move away from a conventional product showcase and let visitors experience fire safety for themselves, so they would remember ASKA’s products and what they can do.

What we built

1. Gamified IoT fire safety simulation

We designed realistic 3D fire scenarios set in a factory and in a house, with visitors playing the role of first responders. Sensors fitted to real ASKA fire extinguishers let players use the extinguishers to fight the fire in the simulation, in real time.

Every action was tracked and scored, and the scores appeared on a live leaderboard on a large LED screen. The game taught the right way to respond to a fire while showing what ASKA’s products can do.

2. Tablet product app

We developed a custom tablet app that works as a digital catalogue for ASKA’s fire extinguishers and light towers. Users can rotate, zoom and explore each product in 3D from every angle.

It gave ASKA’s sales team an interactive way to walk prospects through the range without bringing bulky physical samples.

3. AR light tower experience

A dedicated AR experience featured ASKA’s light tower range. Visitors could view the light towers in augmented reality, see key features overlaid on the product, and watch the towers working in simulated real-world conditions, all from the booth.

The technology behind it

• IoT sensor integration with real fire extinguishers
• 3D product visualisation
• Augmented reality (AR)
• Gamification design
• Custom app development
• Large-format LED display for the leaderboard

How it worked on the day

Each experience was designed to turn visitors from spectators into participants. They picked up real extinguishers and competed on the leaderboard, explored products on the tablets with the sales team, and viewed the light towers in AR. The live leaderboard kept the atmosphere competitive on the show floor.

Results

• Visitors learned fire response by using ASKA’s own extinguishers, not by reading about them.
• ASKA’s sales team had a portable 3D catalogue of extinguishers and light towers.
• The light tower range was shown in working conditions that could not be recreated on a booth.

Frequently asked questions

How did the fire safety simulation work?

Sensors on real ASKA fire extinguishers connected them to a 3D fire simulation. Visitors used the extinguishers to put out factory and house fires on screen, and their scores went to a live leaderboard on a large LED screen.

What did the tablet app show?

ASKA’s fire extinguishers and light towers in 3D, which users could rotate, zoom and explore from every angle.

Can we build something similar for our booth?

Yes. Talk to our team about a simulation, product app or AR experience for your products.

What is ASKA and why did it want an interactive booth at the India HSE Summit?

ASKA is an Indian group with over 40 years of experience in fire safety, rescue technology and emergency lighting. At the India HSE Summit, which brings together health, safety and environment professionals, ASKA wanted its booth to stand out. The aim was to move beyond a product showcase and let visitors experience fire safety, so they would remember ASKA's products.

How did the AR light tower experience work at the ASKA booth?

At the ASKA booth, a dedicated AR experience let visitors view ASKA's light tower range in augmented reality. Key features were overlaid on the product, and visitors could watch the towers working in simulated real-world conditions, all from the booth. This showed the light towers in working conditions that could not be recreated on an exhibition stand.