What the event was
Pharma XR Day was an immersive tech day at the Metaverse Experience Centre (MEC) in Noida. It showed pharmaceutical and medical companies how VR, AR and MR can support training, communication with healthcare professionals and sales.

Who attended
Guests came from pharma, healthcare and global companies. They included Rajesh Chopra, Sabahuddin Siddiqui, Puneet Chopra, Sandeep Atri, Arun Goel, Dr Amit Raj, Chitra Gupta, Ehsan Khalid, Natasha Raj, Piyush Saini, Manoj Sharma, Pradeep Keshari, Jasmeet Suneja, Abhay Gupta, Amit Ojha, Neha Vashishtha, Dr Rahul Singh, Divyanu Gupta, Dr Harshit Vishnoi, Nitika Saini and Dr Gurvinder Kaur.
What they saw and did
The programme included a metaverse masterclass by Rrahul Sethi and hands-on exploration of medical and pharma solutions:
- Better communication with healthcare professionals (HCPs)
- Showing how medicines and equipment work
- Immersive technology to speed up sales
- Visualising the effects of medicines
Guests also tried the immersive hardware at the MEC, including the HTC VIVE Focus 5K, Oculus Quest 2 and 3, RealWear devices, Vuzix, Apple Vision Pro, a Pico VR headset and Microsoft HoloLens, and saw how phygital training mixes physical and digital learning.
Visit the centre
Pharma and healthcare teams can explore the same solutions at the Metaverse Experience Centre in Noida. Book a visit and our team will set up a session around your products.
Frequently asked questions
What was Pharma XR Day at the Metaverse Experience Centre?
Pharma XR Day was an immersive tech day at the Metaverse Experience Centre (MEC) in Noida. It showed pharmaceutical and medical companies how VR, AR and MR can support training, communication with healthcare professionals and sales. The programme combined a metaverse masterclass by Rrahul Sethi with hands-on exploration of medical and pharma solutions.
How can VR, AR and MR help pharmaceutical sales and HCP communication?
At Pharma XR Day, Metaverse911 showed how VR, AR and MR can improve communication with healthcare professionals (HCPs), show how medicines and equipment work, visualise the effects of medicines and use immersive technology to speed up sales. Guests from pharma and healthcare companies explored these solutions hands-on at the Metaverse Experience Centre in Noida.
Who attended Pharma XR Day in Noida?
Pharma XR Day guests came from pharma, healthcare and global companies. Attendees included Rajesh Chopra, Sabahuddin Siddiqui, Puneet Chopra, Sandeep Atri, Arun Goel, Dr Amit Raj, Chitra Gupta, Dr Rahul Singh, Dr Harshit Vishnoi and Dr Gurvinder Kaur, among others. They explored XR for HCP communication, product demonstrations and sales at the Metaverse Experience Centre.
Who led the masterclass at Pharma XR Day?
The metaverse masterclass at Pharma XR Day was led by Rrahul Sethi of Metaverse911. It formed part of a programme at the Metaverse Experience Centre in Noida that also included hands-on exploration of medical and pharma solutions, such as visualising the effects of medicines and showing how medicines and equipment work.
Which XR headsets and smart glasses were available at Pharma XR Day?
Pharma XR Day guests tried the immersive hardware at the Metaverse Experience Centre in Noida, including the HTC VIVE Focus 5K, Oculus Quest 2 and 3, RealWear devices, Vuzix, Apple Vision Pro, a Pico VR headset and Microsoft HoloLens. Pharma and healthcare teams can book a visit to the centre to explore the same solutions around their products.
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