The challenge in this industry
A light tower is large site equipment. Your sales team cannot take one to every client meeting, and a brochure does not show how the tower will look on the client's site or how it works.
When there is no physical product in the room, each salesperson tends to explain it in their own way, so buyers get a different demo depending on who they meet.
How we help
We give light tower manufacturers four ways to show their products without a physical unit: AR that brings the machine into the client's actual space, VR presentations, product demos with a 3D printed miniature, and a standardised sales demo app.
Bring the machine into the client's actual space
With augmented reality on a tablet or phone, a life-size light tower appears in the client's own space. The same model also works as an interactive tabletop experience.
What your client experiences:
- A life-size machine in their actual space, so they see exactly how it looks on site
- A 360° walkthrough: they walk around the virtual machine naturally
- A working animation of the machine as it functions
- Feature callouts that show the key selling points on screen during the demo
- An optional guided voiceover that explains the machine's features
Product demos without a physical product
In virtual reality, the client stands next to a life-size light tower in a fully immersive environment, with complete presence and scale.
- Natural walkthrough: move around the machine, look up and look inside
- Explore the internal structure and how the machine works
- Watch the machine's working cycle in detail
- Cast the headset to a large TV, so your sales team sees exactly what the client sees
A standardised sales demo app
A digital machine demo tool for tablets and desktops gives every salesperson the same demo. With it, your sales team can:
- Select any model from the product catalogue
- Rotate it in 3D and show it from every angle
- Show exploded views that break down the assembly
- Highlight key USPs, specs and features
- Play a working animation to demonstrate operation
- Explore internal components to explain the engineering
- Show configurations, variants and options
- Display use cases and application scenarios
Projects and solutions for light tower manufacturers
Projects
ASKA at Transform HSE 2025
The India HSE Summit brings together government officials, industry leaders, HSE experts and technology providers. For ASKA's booth we built an augmented reality light tower showcase, alongside a gamified IoT-based fire simulation and a tablet-based 3D product application.
Solutions used: HoloCube, gamification, AR, touch-screen app. Read the case study.
Solutions that fit
Product visualisation in AR
Scan a QR code or marker with a phone or tablet and your product appears in the real room at actual size. Your sales team carries the full product range in their pocket, at the booth, in the dealer showroom or at the customer's plant.
- 1:1 scale products placed on the floor or table
- Feature hotspots, animations and spec sheets
- Works on any modern phone or tablet
Machine visualisation in VR and mixed reality
Let buyers walk around your machine at full size inside a VR headset, open it up and watch it run. With mixed reality (Meta Quest 3, Apple Vision Pro, HoloLens) the machine appears in the real room. No need to ship a demonstrator or fly the customer to your plant.
- Full-scale presses, bending machines, assembly lines and plants
- Exploded views and cut-aways of internal parts
- Runs at exhibitions, in sales meetings and at the customer's site
3D product configurators
A touch-screen or tablet app where buyers choose the model, options and add-ons, watch key parts animate, and leave their details in the same app. Your booth becomes a lead-capture point, and your sales team gets a tool they can use after the show.
- Choose variants, options and configurations in real time
- Animations of key parts and how the machine works
- Lead form built in, with data you own
- Runs on touch screens, tablets, web and LED walls
Frequently asked questions
How can light tower manufacturers demo a machine without bringing it to the client?
Light tower manufacturers can demo a machine without bringing it by using Metaverse911 AR, VR and 3D sales demo apps. A life-size light tower appears in the client's own space on a tablet or phone, or in a VR headset. Metaverse911 also offers demos with a 3D printed miniature and a standardised sales demo app.
What does a client see in an AR light tower demo?
In an AR light tower demo, the client sees a life-size machine in their actual space and can walk around it in a 360° walkthrough. The demo includes a working animation, feature callouts showing key selling points and an optional guided voiceover. The same model also works as an interactive tabletop experience.
How does a VR light tower demo work?
In a VR light tower demo, the client stands next to a life-size light tower in a fully immersive environment. They can walk around the machine, look up and look inside, explore its internal structure and watch its working cycle in detail. The headset can be cast to a large TV so the sales team sees what the client sees.
What is a standardised sales demo app for light towers?
A standardised sales demo app is a digital machine demo tool for tablets and desktops that gives every light tower salesperson the same demo. The team can select any catalogue model, rotate it in 3D, show exploded views, highlight USPs and specs, play working animations, explore internal components and show configurations and use cases.
What did Metaverse911 build for ASKA's light towers at Transform HSE 2025?
For ASKA's booth at Transform HSE 2025, part of the India HSE Summit, Metaverse911 built an augmented reality light tower showcase. It ran alongside a gamified IoT-based fire simulation and a tablet-based 3D product application. The solutions used were HoloCube, gamification, AR and a touch-screen app.
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