A 10×10 ft anamorphic LED wall for Experian at Global Fintech Fest 2025

Summary

At Global Fintech Fest (GFF) 2025 in Mumbai, Experian needed to make an intangible software platform feel real to visitors walking past. We built a 10×10 ft anamorphic LED wall that showed its data capabilities in 4D, with insights and data flows appearing to break out of the screen.

The booth drew 4,000+ visitors in two days and became one of the most-photographed activations at the show.

The brief: stand out among 400+ exhibitors

Global Fintech Fest is an annual conference for finance and technology, organised jointly by NPCI, PCI and the Fintech Convergence Council. The 2025 edition brought 1,00,000+ attendees and 400+ exhibitors to the Jio World Convention Centre, Mumbai.

With that many exhibitors competing for the same audience, banners, brochures and a looping screen were not going to be enough. Experian’s product is software, so there was nothing physical to put on the stand. It needed a reason for people to stop.

What we built

A 10×10 ft anamorphic LED wall. Anamorphic content creates a 3D illusion that visitors see with the naked eye, with no headsets or glasses, so the brand’s story appears to come out of the screen.

For Experian, the content turned its data capabilities into 4D visuals: insights and data flows that seem to break out of the wall towards the viewer.

How we plan a booth

Our exhibition work follows one framework, used across 35+ enterprise events:

• Attract: a display on the fascia pulls visitors from across the hall before they read the signage.
• Engage: when visitors react to the display, they become participants, and dwell time goes up.
• Enquire: the display gives the team a natural conversation starter, so visitors arrive curious and ready to talk.

Every booth includes a pre-event strategy brief, a custom content brief and a post-event performance report.

How it worked on the day

The wall stopped visitors as they walked the hall and held their attention once they arrived. People photographed it, and the Experian team had an easy opening for conversations about the platform.

Results

• 4,000+ visitors to the Experian booth in two days
• One of the most-photographed activations at GFF 2025
• 10× dwell time compared with a standard booth

Across our booths, the average dwell time is 8× that of a standard booth.

Other formats we ran at GFF 2025

Alongside the anamorphic LED wall, two other formats were in use at the show.

HoloBox 3D holographic display

A floating, rotating 3D hologram of a product, service or brand mascot. Visitors gather, take photos and share them beyond the event floor.

Gamification

A branded game on the booth. Visitors compete and share, and the team captures qualified leads through every interaction.

Frequently asked questions

How big was Experian’s anamorphic LED wall?

10×10 ft.

Do visitors need glasses or headsets to see the 3D effect?

No. The anamorphic illusion works with the naked eye.

What is included when Metaverse911 builds a booth?

A pre-event strategy brief, a custom content brief and a post-event performance report. Talk to our team about your next show.

What did Metaverse911 build for Experian at Global Fintech Fest 2025?

Metaverse911 built a 10×10 ft anamorphic LED wall for Experian at Global Fintech Fest 2025 in Mumbai. The content turned Experian's data capabilities into 4D visuals, with insights and data flows that appeared to break out of the screen. It made an intangible software platform feel real to visitors walking past.

What results did Experian's anamorphic LED wall achieve at GFF 2025?

Experian's anamorphic LED wall drew 4,000+ visitors to the booth in two days at Global Fintech Fest 2025. It became one of the most-photographed activations at the show and delivered 10× dwell time compared with a standard booth, in a hall with 400+ exhibitors at the Jio World Convention Centre, Mumbai.