PI Industries tells 80 years of innovation on an L-shaped anamorphic display at Chemspec Europe 2025

Exhibition booth with large white letters reading CSM Global Leader, featuring signage promoting sustainability and a healthier planet.

Summary

PI Industries exhibited at Chemspec Europe 2025, the fine and speciality chemicals show at Koelnmesse, Cologne. We designed and delivered an L-shaped anamorphic display for its booth that told the company's 80-year story in one 3D sequence. Visitors stopped, stayed, asked questions and took photos.

The brief

Chemspec Europe is a crowded floor, and a screen playing a corporate video on loop is easy to walk past. PI Industries needed a way to show its heritage, science, scale and ambitions in a form that would stop visitors and start conversations.

What we built

We built an L-shaped anamorphic display: 3D content on an LED wall that turns a corner, so the visuals appear to come out of the screen without glasses. The content was planned as a single story, from heritage to innovation, from capability to vision, and from India to the world. It covered six themes:

The pioneer's journey: PI Industries pioneered contract manufacturing in India and has built over 50 years of global partnerships on precision, consistency and trust.
Collaboration: the company works alongside clients across the full agrochemical value chain, from ideas to development to scale.
Science: process development, flow chemistry, biotechnology and enzymatic platforms, and expansion into performance chemicals and pharmaceuticals.
Infrastructure: 800+ experts, automated facilities, and digital systems for managing complexity and reducing risk.
Sustainability: community impact, carbon reduction, circularity and globally recognised ESG credentials.
The vision: growing from India to the world as a science-led global manufacturing partner in life sciences.

Exhibition booth with large screen displaying 30+ Global Innovator Partners and seating area with beige chairs and tables.

How it worked on the day

The 3D effect caught visitors walking past and drew them into the booth. Because every frame followed the same storyline, visitors who stopped saw a complete picture of the company, and the booth team could pick up the conversation from whichever theme interested them.

Hand holding a digital globe with interconnected nodes symbolizing global network and technology.

Results

Visitors to Chemspec Europe 2025 did not just pass the PI Industries booth. They paused, stayed, asked questions and took photos. The display gave PI Industries a clear way to tell its brand story to a specialist audience, and gave visitors a reason to engage with it.

About the solution

Anamorphic 4D content for LED walls

Anamorphic content makes your product look like it is coming out of the screen. On a corner (L-shape) or curved LED wall, visitors see a 3D illusion without glasses. It is the fastest way to get people to stop at your booth and film it on their phones.

Flat, L-shape (90°), inward L and curved LED wall formats
Built from your CAD files, product photos and brand story
Typical film length 30–90 seconds, looped for the show
Content sized to the exact LED wall at your venue

More about anamorphic 4d content for led walls

FAQ

Frequently asked questions

What did Metaverse911 build for PI Industries at Chemspec Europe 2025?

Metaverse911 designed and delivered an L-shaped anamorphic display for the PI Industries booth at Chemspec Europe 2025. The 3D content ran on an LED wall that turns a corner, so the visuals appeared to come out of the screen without glasses. It told the company's 80-year story in one 3D sequence, from heritage and science to sustainability and global vision.

Where was Chemspec Europe 2025 held?

Chemspec Europe 2025, the fine and speciality chemicals show, was held at Koelnmesse in Cologne. PI Industries exhibited there with an L-shaped anamorphic display designed and delivered by Metaverse911, which told the company's 80-year story in 3D to a specialist audience on a crowded show floor where a looping corporate video is easy to walk past.

What themes did the PI Industries anamorphic film cover?

The PI Industries anamorphic film at Chemspec Europe 2025 covered six themes as one story: the pioneer's journey in contract manufacturing, collaboration across the agrochemical value chain, science such as flow chemistry and biotechnology, infrastructure with 800+ experts and automated facilities, sustainability and ESG credentials, and the vision of growing from India to the world as a science-led manufacturing partner.

What results did PI Industries see from its anamorphic display at Chemspec Europe 2025?

At Chemspec Europe 2025, visitors did not just pass the PI Industries booth. They paused, stayed, asked questions and took photos. The 3D effect drew people into the booth, and because every frame followed one storyline, the booth team could pick up the conversation from whichever theme interested each visitor.

What is an L-shaped anamorphic LED display?

An L-shaped anamorphic display shows 3D content on an LED wall that turns a 90 degree corner, so visuals appear to come out of the screen without glasses. Metaverse911 builds this content from a client's CAD files, product photos and brand story, sized to the exact LED wall at the venue, with a typical film length of 30 to 90 seconds looped for the show.

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