VR merchandising for FMCG: virtual aisles and stores

What the demo shows

A virtual store for FMCG products in VR. It can copy a real store or be designed from scratch. Shoppers browse the full range on virtual shelves, spin products around, compare packaging designs and read product details, without visiting a physical location.

Who it is for

Brand, trade marketing and category managers in beverages, snacks and personal care who want to showcase new or premium products, test packaging and reach consumers beyond their physical stores.

How it works

Virtual aisles: a whole section, such as beverages, with sizes, flavours and details for each product.
Personal recommendations: suggestions based on each shopper’s preferences.
Try-ons: cosmetics, skincare and hair care shown on the shopper without applying them.
Packaging demonstrations: new or eco-friendly packs shown in detail to explain a brand’s sustainability work.
Games and rewards: virtual challenges, loyalty rewards and digital coupons, for example a game where users build custom snack combinations and win real products.
Launch events: a new drink unveiled in a virtual tasting room with content on ingredients and flavours.
Real-time analytics: which products shoppers interact with most, how long they spend in each aisle and what drives their choice.

Brands using VR in merchandising have reported sales increases of 10% to 30%. VR also lowers the need for physical store space and live events.

Where it is used

HP: launched its Spectre laptop series with an immersive VR demonstration across multiple retail locations.
AIS: a VR simulator lets consumers see how different shades of glass look in various settings.
Ashirvad Pipes: VR training modules teach employees safety and machine handling.

Talk to our team to see a virtual aisle for your products.

FAQ

Frequently asked questions

What is VR merchandising for FMCG brands?

VR merchandising for FMCG brands is a virtual store in VR where shoppers browse the full range on virtual shelves, spin products around, compare packaging and read product details without visiting a physical location. The store can copy a real store or be designed from scratch, and it includes analytics on which products shoppers choose.

Which FMCG categories suit a VR virtual aisle?

A VR virtual aisle suits FMCG categories such as beverages, snacks and personal care. It is aimed at brand, trade marketing and category managers who want to showcase new or premium products, test packaging and reach consumers beyond physical stores. A virtual aisle can present a whole section, such as beverages, with sizes, flavours and details for each product.

What shopper data does a VR merchandising store provide?

A VR merchandising store provides real-time analytics on which products shoppers interact with most, how long they spend in each aisle and what drives their choice. FMCG brands can use this data alongside features such as personal recommendations based on each shopper's preferences to understand buying behaviour and refine their product displays.

Can FMCG brands run product launches and games in a VR store?

FMCG brands can run launch events and games in a VR store. A new drink can be unveiled in a virtual tasting room with content on ingredients and flavours. Games and rewards include virtual challenges, loyalty rewards and digital coupons, for example a game where users build custom snack combinations and win real products.

What results have brands reported from VR merchandising?

Brands using VR in merchandising have reported sales increases of 10% to 30%. VR also lowers the need for physical store space and live events. Examples include HP, which launched its Spectre laptop series with a VR demonstration across retail locations, and AIS, whose VR simulator shows how different shades of glass look in various settings.

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