Keynote at Gaming & Animation Confex 2023

The event

Gaming & Animation Confex 2023 was organised by DIGITALCONFEX. Industry leaders Rrahul met at the event included:

Hanif S., Founder & Chairman, Emirates Holding Group
Mohan Bhuyan, Head of South Asia, Primary Markets, London Stock Exchange Group
Anjali Dutta, VP, Head of Digital Studio (XDS), Tech Mahindra
Wg Cdr Anurag Chandra, Deputy Director, Indian Air Force
Rabindra Sah, Chief Engineer, Strategic Projects, Tata Technologies
Ajay Kumar Srinivasan, Program Director, Hero Vired
Gayathri Shri, SnapAR Ambassador, Snapchat

The talk

Rrahul's keynote was titled "Brands and Gamification: A Match Made in Heaven". He showed how leading brands earned revenue and built consumer engagement in the metaverse. Nike engaged 21 million people with metaverse mini-games, Spotify 36.8 million and Sunsilk 50.9 million.

His central message: a metaverse is not a metaverse until it makes money for its creators. Businesses already know how much the creator economy shapes their Gen Z and Gen Alpha audiences, and the metaverse adds to that.

Key points

In a decentralised metaverse, creators deal directly with their audience without intermediaries, giving them more control over content, pricing and distribution
The metaverse closes the gap between creating and earning, helping a company build demand and keep its revenue streams going
It gives creators new ways to reach audiences, earn from their work and build their brands
For businesses, and for those building metaverse solutions, this is a chance to add gamification to their work

FAQ

Frequently asked questions

What was Rrahul Sethi's keynote at Gaming & Animation Confex 2023 about?

Rrahul Sethi's keynote at Gaming & Animation Confex 2023 was titled "Brands and Gamification: A Match Made in Heaven". The Managing Director of Metaverse911 showed how leading brands used games in the metaverse to engage consumers and earn revenue, with examples from Nike, Spotify and Sunsilk.

How many people did Nike, Spotify and Sunsilk engage with metaverse mini-games?

According to Rrahul Sethi's keynote at Gaming & Animation Confex 2023, Nike engaged 21 million people with metaverse mini-games, Spotify engaged 36.8 million and Sunsilk engaged 50.9 million. He used these brands to show how gamification in the metaverse can build consumer engagement and earn revenue.

Who organised Gaming & Animation Confex 2023?

Gaming & Animation Confex 2023 was organised by DIGITALCONFEX. Rrahul Sethi, Managing Director of Metaverse911, gave the keynote, and the leaders he met there included Hanif S. of Emirates Holding Group, Anjali Dutta of Tech Mahindra, Wg Cdr Anurag Chandra of the Indian Air Force and Gayathri Shri, SnapAR Ambassador at Snapchat.

What did Rrahul Sethi mean when he said a metaverse must make money for its creators?

Rrahul Sethi's central message at Gaming & Animation Confex 2023 was that a metaverse is not a metaverse until it makes money for its creators. He noted that businesses already know how much the creator economy shapes their Gen Z and Gen Alpha audiences, and the metaverse adds to that by closing the gap between creating and earning.

How does a decentralised metaverse benefit creators?

In a decentralised metaverse, creators deal directly with their audience without intermediaries, which gives them more control over content, pricing and distribution. Rrahul Sethi of Metaverse911 explained at Gaming & Animation Confex 2023 that this gives creators new ways to reach audiences, earn from their work and build their brands, and gives businesses a chance to add gamification.

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