What the demo shows
Five ways FMCG brands use AR on a phone to make shopping interactive: virtual try-ons, scannable packaging, gamified promotions, branded filters and smarter shelves.
Who it is for
Brand and marketing managers at FMCG companies in beauty, personal care, packaged food, snacks and beverages.
How it works
- Virtual try-ons: shoppers see how a lipstick shade, skincare or hair care product looks on them before they buy, which builds confidence and reduces returns.
- Interactive packaging: scanning a pack, such as a cereal box, opens product information, recipes, health benefits, flavour profiles, sustainability details or offers.
- Gamified promotions: an in-store scavenger hunt where customers scan barcodes to collect virtual tokens and win rewards or discounts.
- AR filters: branded selfie filters spread through social sharing on platforms such as Instagram and Snapchat.
- Shelf scanning: shoppers scan products on the shelf for nutritional facts or to see how a product was sourced.
Analytics from each AR interaction show brands how consumers behave, which helps target segments and plan the next campaign. AR also reduces the need for physical samples, displays and printed materials.
Where it is used
In retail stores, on packaging, in brand apps and on social media. Industry examples:
- L’Oréal: an AR virtual try-on in its app lets users test makeup with their smartphone camera, which led to higher engagement and conversion.
- PepsiCo: an AR scavenger hunt on limited-edition packaging gave shoppers virtual rewards and increased in-store foot traffic and social media engagement.
- Nestlé: AR on cereal boxes gives access to games, nutritional information and offers, and encouraged repeat purchases.
Talk to our team to plan an AR campaign for your brand.
Frequently asked questions
How can FMCG brands use AR to make shopping interactive?
FMCG brands can use AR on a phone in five ways: virtual try-ons, scannable interactive packaging, gamified promotions such as in-store scavenger hunts, branded selfie filters, and shelf scanning for nutritional facts or sourcing details. Shoppers scan a pack, shelf or barcode to try a product, play for rewards or learn where it came from.
How does an AR virtual try-on work for beauty products?
An AR virtual try-on lets shoppers see how a lipstick shade, skincare or hair care product looks on them using their smartphone camera before they buy. This builds confidence and reduces returns. L'Oreal, for example, offers an AR virtual try-on in its app, which led to higher engagement and conversion.
What can shoppers see when they scan interactive AR packaging?
When shoppers scan interactive AR packaging, such as a cereal box, they can open product information, recipes, health benefits, flavour profiles, sustainability details or offers. Nestle, for example, uses AR on cereal boxes to give access to games, nutritional information and offers, which encouraged repeat purchases.
How does an AR scavenger hunt work for FMCG promotions?
In an AR scavenger hunt, customers in a store scan barcodes to collect virtual tokens and win rewards or discounts. PepsiCo, for example, ran an AR scavenger hunt on limited-edition packaging that gave shoppers virtual rewards and increased in-store foot traffic and social media engagement.
What data do FMCG brands get from AR campaigns?
Analytics from each AR interaction show FMCG brands how consumers behave, which helps target segments and plan the next campaign. AR campaigns also reduce the need for physical samples, displays and printed materials. They run in retail stores, on packaging, in brand apps and on social media platforms such as Instagram and Snapchat.
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